Image optimizer
What image optimization does here
Feed raster assets through the compressor to shrink byte weight—usually via smarter chroma subsampling, quantization tables, or modern codecs—so Largest Contentful Paint and mobile data bills improve. Lossy runs trade imperceptible detail for KB; lossless runs trim metadata only. Always keep an archival master outside the CMS.
When to use it
Before uploading hero photos, icon sprites, or newsletter banners. Follow with format picks from your design system—often WebP/AVIF with JPEG fallback. Compare byte counts against PNG to WEBP conversions when you need true format changes, not only recompression.